Out of Office Heroes: A global social media movement
Yahoo Mail | Out of Office Heroes | Social Campaign
Out of Office Heroes - A global social media movement
The habit of “over organising” stops consumers from living the meaningful moments they spend months planning for. Yahoo Mail’s new organised inbox and features mean that you can get to enjoy your life faster, quicker, and spend more time on the things that matter.
To bring this to life we created the “Out Of Office Heroes” campaign to show that when you say you are out of office you really mean it. We achieved this by bringing to life the most outrageous, bombastic, and totally-out-there OOO messages through a highly amusing green screen production approach.
Collaborating with influencers KalaniBallFree, Edd Kimber, Tiffany Chen, and Camila Gaio supported by in market activations encouraging people to create their own Out of Office experiences, the campaign can be seen on Facebook, Flickr, Tumblr, Twitter, Instagram, YouTube, and wider Oath channels.