Wrangler Jeans | Wrangler vs Wrongler | Seasonal Campaign
Making headlines and breaking benchmarks.
Wrangler vs Wrongler was a break-out PR and outdoor campaign. The goal was to tease Wrangler's new positioning of Born Ready as a choice for consumers to decide if they wanted the status quo or real adventure in their lives. The campaign worldwide press attention and paved the way for a breakthrough launch of Wrangler's new brand positioning.
Wins D&AD Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2016
Wins Silver Eurobest / Outdoor 2015