Wrangler Jeans | Born Ready | European Brand Platform
Taking the Wild Way Home and breaking thru on Instagram by +760%.
Wild City elevated the Born Ready platform with a fresh, urban look that made product benefits shine. Inspired by the words of world grand slam poet Harry Baker, free climbers James Kingston and Magda Sieczkarek brought us on a wild way through the city. They traversed, hiked and leaped through urban landscapes to capture the versatility of stretch denim. The Wild Way Home activations inspired commuters while branded influencer content came alive on multiple channels that drove to e-commerce site.
London Underground Take-over
4.5M views globally
34% increase of site traffic
760% increase in Instagram followers from 1.5k to 12.9k
Dynamic microsite - changing content dependent on location and time of day