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Under Armour: Disrupting the World Cup

Under Armour | European rugby activation

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Disrupting the World Cup

Under Armour asked us to help them put a bold stake in the ground by leveraging the biggest rugby event in the world with no official sponsorship. The answer was guerilla outdoor activation which floated down the Thames and took over iconic location around London and other World Cup destination. The provocative and competitive message was about unity: underneath many of the world's biggest players is Under Armour compression gear.