TED Conferences | TEDxAmsterdam 2014 | Branding and Campaign
The story of how TEDxAmsterdam captured a snapshot of humanity, reaching the world through social media
The theme of TEDxAmsterdam 2014 conference was ‘time’. We branded the event and created an integrated campaign called ‘The Human Clock’, a living timepiece filled with thousands of one-second, user-uploaded faces from across the globe.
The clock ticked in real time, demonstrating the one construct we all share regardless of race or creed. Thousands of faces from 34 different countries joined in to bring the campaign to life, proving we are all ‘United In Time’.
IMPACT: TEDx’s highest organic reach and engagement to date
Utilising a cutting edge mobile-first app, users were able to participate in the campaign on the go— which led to the campaign winning FWA Mobile site of the day and FHWA Website of the day. Overall, ‘The Human Clock’ generated the highest organic reach and engagement of any TEDx campaign to date, with 8% of users uploading and sharing their faces (3,000 thousand submitted within 1 hour).
Creative Review: TEDxAmsterdam launches the Human Clock
Ad Age (Editors Pick): Add your face to the human clock for TEDxAmsterdam
Little Black Book: TEDxAmsterdam Unites the World in Time with the 'Human Clock'
Adobo Magazine: TEDxAmsterdam’s ‘Human Clock’ by WE ARE Pi unites the world in time