WE ARE Pi
Never Settle
Schermafbeelding+2014-02-05+om+12.15.08.png

TEDxAmsterdam explores ‘Human Nature’ and the link between creation and destruction

TED Conferences | TEDxAmsterdam 2012 | Branding and campaign

TEDxAmsterdam explores ‘Human Nature’ and the link between creation and destruction

The theme of TEDxAmsterdam’s 2012 conference was ‘Human Nature,’ which explored the limitations and possibilities of humanity. To bring this campaign to life, we focused on the tension surrounding the power of ideas, and how they can either create or destroy. After all, mankind is just as good at destruction as it is creation— and like yin and yang, life and death, good and bad, right and wrong, creation cannot exist without destruction.

We partnered with talented artist Guido Verhoef, to beautifully illustrate this relationship with 15,000 balloons for ‘Create, Destroy’. The campaign, shows creation borne out of (and despite) destruction, bringing to life the limitations and possibilities of ‘Human Nature.’ the continuing theme of the 2012 TEDx Amsterdam event, which will explore the limitations and possibilities of humanity.