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TEDxAmsterdam celebrates 10 years of bringing people together with ‘The Big X’

TED Conferences | TEDxAmsterdam | Branding and Campaign

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TEDxAmsterdam celebrates 10 years of bringing people together

The theme for TEDxAmsterdam 2018 is ‘The Big X’. Representing a threefold meaning, the campaign is a celebration of TED’s tenth birthday, a reference to the city and the X(s) that decorate it so famously— the Amsterdam Saint Andrew's Crosses— and a nod to the future (‘the big unknown’, solve X).

Collaborating with Amsterdam-based choreographer Anne Suurendonk, we brought ‘The Big X’ to life— visualising how great things happen when people come together.

 
 

Stills

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