Desperados | Sound Stage | Global Campaign
Desperados creates world’s first international DIY sound system, outperforming all previous activations with over 74 million views
For our fifth activation we teamed up with legendary Bulgarian producer KiNK, to create the world’s first international DIY sound system performance.
Playing the role of DJ, conductor and producer, KiNK combined DIY sound systems sourced from across Europe to produce an unorthodox set for hundreds of party-goers and an exclusive track in real time, “I Can See Through You.”
IMPACT: Leveraging fit-for-platform assets
Soundstage generated over 74 million views and 237.5 million impressions-- more than any of Desperado’s previous activations. Fit-for-platform assets led video completion to nearly double the global benchmark at 57%.
Hero Film (Above)
Vertical DJ Edit (Below)