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Desperados SkyFest: Creating Captivating Global Content from an Epic Experiential Activation

Desperados Beer | Sky Fest | Global Campaign

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Creating a Hot Air Balloon Electronic Light Orchestra

In our latest wild experiment for Desperados we teamed up with party legends elrow and transformed 7 hot air balloons into an electronic light orchestra. Each balloon was an instrument, each pilot was a musician and together they played a track especially written by DJ/producer Eats Everything for a crowd of thousands in the Pyrenees mountains.

 
 
 
 
 

We created an innovative way to interact with SkyFest when viewed on desktop computers.

We hacked the YouTube player and transformed it into a musical instrument, letting the viewers play the Hot Air Balloon Electronic Light Orchestra to create their own songs.

 
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