Singularity University | Global Brand Strategy
Singularity University launches new ‘question the future’ campaign
Singularity University asked WE ARE Pi to develop a brand strategy that would enable them to unite their stakeholders around one proposition, so that they could scale globally and get a step closer to achieving those mission. We conducted 6 months global research and workshops to realize the strategy ‘together we can solve it’, a new integrated brand promise that unified the business, products, stakeholders and marketing efforts. The result included: creation of a global brand toolkit for new markets, new brand identity and communications approach, launch and campaign for first global market the Netherlands.
Behind the Scenes