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RTL Z

RTL Z | Business Not As Usual | Launch Campaign

RTLz

Business Not As Usual

RTL Netherlands asked us to re-launch RTL Z, the financial news channel, as a 24/7 business lifestyle platform. Our fully integrated campaign was based on "Business, Not As Usual", brought to life with the ideas Wave, a metaphor for personal progress. The campaign launched on TV, online video, PR and events supported by national outdoor advertising.