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Wrangler Jeans: Tripling social KPIs

Wrangler Jeans | Rain Ready | Seasonal Campaign

Increasing engagement by 162% with a born again brand.

Our 'Born Ready' platform launched on cinema screens across Europe, with a 60" brand film. After years of little to no consumer engagement, Wrangler was re-born as Born Ready in a supporting online, print and retail campaign. Supported by offline activations that invited our audience to embark on everyday adventures. The campaign launched with impressive results and reinvigorated an icon.

 
 

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Print Ad

 

 

3.7M views million view for film content.

96% increase on social comments

162% increase in engagement

280M total reach