Wrangler Jeans | Rain Ready | Seasonal Campaign
Increasing engagement by 162% with a born again brand.
Our 'Born Ready' platform launched on cinema screens across Europe, with a 60" brand film. After years of little to no consumer engagement, Wrangler was re-born as Born Ready in a supporting online, print and retail campaign. Supported by offline activations that invited our audience to embark on everyday adventures. The campaign launched with impressive results and reinvigorated an icon.
3.7M views million view for film content.
96% increase on social comments
162% increase in engagement
280M total reach