Paddy Power | Big Game Hunter | Rugby World Cup Digital Campaign
Making mischief matter by 55%
As a non-official sponsor, Paddy Power wanted to make mischief for the Rugby World Cup and so inspired by the world’s naughtiest game-hunting dentist (the meme of the moment), we created a match predictor based on his trophies. Our big game hunter was a hit and brought Paddy Power big wins over the official sponsors.
Won Twitter engagement with 55% of mention share beating out all sponsors that weekend.