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Paddy Power. Creating Buzz at the RWC.

Paddy Power | Big Game Hunter | Rugby World Cup Digital Campaign

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Making mischief matter by 55%  

As a non-official sponsor, Paddy Power wanted to make mischief for the Rugby World Cup and so inspired by the world’s naughtiest game-hunting dentist (the meme of the moment), we created a match predictor based on his trophies. Our big game hunter was a hit and brought Paddy Power big wins over the official sponsors.

 

Won Twitter engagement with 55% of mention share beating out all sponsors that weekend.