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Osmo: Making educational play engaging for kids

Osmo educational toys | Me, Mo and Osmo | US TV campaign

Moving from functional demos to storytelling.

Osmo had an incredible product with Monster, but they couldn't get kids to engage in their educational toy. We encouraged Osmo to put character at the centre of their brand to spark kids' imagination. We moved them from the functional video demos which had been their norm to a TV spot focused on the real magic of playing with Osmo, making up stories with your new friend Mo. Mo the monster and his quest to find a cure for his hiccups was a hit with kids and together we brought to life a friendly and imaginative face for high technology.

Beat annual sales benchmarks by 100% after Q4 campaign.

 

TV ad viewed 2M times online.