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Osmo: Kids coding finds its swagger

Osmo educational toys | Coding Jam | US TV campaign

Osmo Coding Jam

Kids coding finds its swagger

The Holiday ‘17 campaign captures the true character of an unconventional little star. It isn’t just about cuteness or an awesome performance, but about bravery and unlocking a spirit to be your creative self. It’s a ‘this is who I am’ manifesto in dance. The playing of a self-created Coding Jam track kicks off the dance and provides the quirky music coded by a young girl, Osmo’s core consumer target for Coding Jam. Osmo’s educational iPad game features as a key part of the action, as the source of the spark between two kids unlocking their true selves.