WE ARE Pi wins GRAND PRIX and BEST CAMPAIGN at Drum Content Awards
WE ARE Pi won a GRAND PRIX and BEST CAMPAIGN at Drum Content Awards for Desperados Bass Drop, described by judges as "groundbreaking and outrageous".
Desperados Bass Drop is the world’s first festival in zero-gravity, a historic event in music culture. More than just a party, it revealed what happens when you drop the bass in space. The event made for captivating footage and became Desperados most watched content yet. Shared on MTV, Hypebeast and more, it connected with millions of global consumers in a whole new way.
Judges feedback below:
“The judges said in a sea of "also ran" campaigns, this entry broke the mould with their client’s campaign. Never have they seen zero gravity used in such a creative way, tapping into experience-based marketing and proving that the sky is certainly not the limit when it comes to representing this brand.”
Best Branded Content Campaign
“The judges decided that the winner was an excellent 360 campaign which had great stand out, strategic insight and excellent execution. A truly audacious idea which combined art and science. All judges want to be on the next one and ultimately it provided great results for the client.”
Click here to see the campaign.