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Zoku

Zoku | Live Zoku | Branding and Launch Campaign

Is this the death of hotels rooms as we know it?

Hotels Ahead asked us to create a brand from scratch for their exciting new long stay hotel concept and incredible smart loft. Working with Hotels Ahead and Concrete Architects we helped create a new category in the hotel industry: the neighbourhood, a flexible Home/Office hybrid that encourages long stays. Working closely with the development team we created the naming, language, branding, market positioning, and launch communication across online and PR.