LEGO | Let's Build | Global Campaign
Winning with timeless insights and emotional engagement
LEGO had a brilliant problem; parents loved Lego for their imaginative play but their entertainment IPs like Star Wars were outshining traditional sets and creating a divide. Our insight, 'Bonding Through Building.' inspired a global TV spot, portraying the endearing moments of building between Dad and son.
LEGO Lets Build
Named #1 Holiday spot for emotional engagement by Brainjuicer
Helping LEGO jump from #3 to #1 ahead of Hasbro and Mattel.