WE ARE Pi
Never Settle

LEGO

LEGO

As a global creative sparring partner to LEGO, our task is to collaborate with cross-functional teams to ideate and drive growth on 'Big Bang' initiatives, which range from product co-creation to global brand positioning. Lego always surprise us with their unique requests and we love to push the boundaries with them.

Thomas Fenger, Director at LEGO says, "I felt that we were reaching for the sky, but after WE ARE Pi shared their thoughts, I realized that we were only reaching for the street lights."

Click below to see what we built