Kipling Bags | Monkey Movement| Global Seasonal Campaigns
The Monkey Movement
As global lead creative agency, we created a positioning that gave the brand a role in the customer's life with the Monkey Movement platform, empowering women to spark happiness everyday. We collaborated with creative women each season to create original art works and urban activations that became the backdrop for our campaigns. We then translated each artwork into special edition product bag designs per season. In doing so we galvanized the brand communications with a simple, stylish visual approach that was translated into all channels across digital, outdoor, and retail.