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Desperados Digital: A success story in building for mobile first

Desperados Beer | ITS Hub | Global Digital Platform

 
 
 

Building for mobile first and succeeding with new visits up by 87%.

Our Desperados global digital strategy was created to synchronise 43 markets and migrate the brand to mobile first to meet Gen Z in their playground. Our strategy unlocked previously under-utilised channels and created a framework for comms. Content was pushed out on social, while the website became a hub to learn more about or join in on a wild music experiment. Versatility is hardwired into the site, it's adaptable for local markets and easily updatable to push the latest content.

87% of total traffic new visits.