InsingerGilissen | Every step of the way | Launch campaign
The colour of money. Uniting two private banks.
We were tasked with building curiosity for new prospects while staying credible to existing clientele. Taking inspiration from the technique of layered painting, the campaign aims to highlight how, with the right guidance, every step, decision and dream will enable growth. Important financial, and often life decisions are represented by the pouring of various coloured paints, ultimately creating a bigger picture and symbolising a life well-lived.
TVC Dutch V.O.
TVC English V.O.