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The story of how InsingerGilissen shifted from two distinct banks to one unified brand

InsingerGilissen | Every step of the way | Launch campaign

 

The story of how InsingerGilissen shifted from two distinct banks to one unified brand, raising spontaneous brand awareness by 14%.


TASK: Launch new brand
Raise awareness of InsingerGilissen, previously two distinct private banks, as one unified and distinctive brand.

PROBLEM: Mergers risk compromising distinct brands
We needed to merge two previously separate branks without compromising their history and independent brand roots. (from banking skills, clientele, employees, 18th century old heritage to products & services).

STRATEGY: A springboard for new beginnings
Our consumers are Dutch Pragmatic Dreamers at the beginning of a journey, looking to do something dynamic with their money. So we set out to show how InsingerGilissen can help fulfill their personal journey through the bank’s distinctive expertise and personal touch.

CREATIVE IDEA: Every step of the way
A visual metaphor - as refined as the brand - telling the story of how InsingerGilissen can transform the lives of Pragmatic Dreamers into a masterpiece. ‘Every step of the way’.

IMPACT: Successfully raising spontaneous brand awareness
The integrated campaign launched on prime time TV reaching over 10 million people across the nation, and was supported with a unique IDFA partnership. The campaign also raised the brand’s spontaneous awareness by 14%.

 
 

TVC English V.O.

TVC Dutch V.O.

 
 

RADIO

 
 

WEBSITE

InsingerGilissen Website