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Heineken Experience: A warm welcome with a cold beer

Heineken Experience | The Best 'Dam Welcome | Global Brand Identity Campaign


A brand refresh for the most refreshing museum in Amsterdam.

Strategy, brand design and tone of voice refresh for the Heineken Experience. Inspired by the experience itself, the core of our strategy and campaign was the faces and personalities of the Amsterdammers who welcome millions of tourists every year. The new design and TOV was launched with an outdoor campaign for Spring 2017 on airport and city center poster sites throughout the world. Introducing travellers to the warmest welcome in Amsterdam from Rio to London and New York.