Wrangler Jeans | Born Ready | European Brand Platform
Developing a game-changing platform and new product line to bump sales by 49%.
We developed the Born Ready platform to position Wrangler as the equipment for the urban adventure on 'the edge' between city and wilderness. Inspired by consumer insights, we gave the brand a new purpose. And we didn't stop at creative comms and labels, we co-developed a new product range of performance denim, including Cold Ready, Rain Ready and Active Ready lines. Digital and outdoor advertising drove retail, while the call to action, 'Are you Ready?', invited consumers to join the adventures within an hour radius of the major cities.
98% increase in site traffic.
49% increase in ecommerce sales.