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Desperados Bass Drop: Beating KPIs by 374%

Desperados Beer | Bass Drop | Global Campaign

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Blasting through Heineken benchmarks by 374%

Blasting through Facebook benchmarks by 374% We dropped the bass like no other––in zero gravity. We blasted off by sourcing an experimental DJ willing to take their track into the stratosphere. We transformed an aeroplane into a venue with light show and sound-system, then we invited the public to come for a ride and sent the lucky winners 30k into the skies above Las Vegas in a Zero-G festival. The views on the resulting films beat industry benchmarks and even won over the notoriously difficult to engage music lovers on Spotify.

 
 
 

Launched across 9 global markets

58,158,182 global video views

150,355,357 global impressions (paid)

Hero Film: Peformed 252% above industry benchmark

DJ Film: Peformed 359% above industry benchmark

95% VTR (view-through-rate) on Spotify in UK

329K Social Engagements

97.3% Positive Sentiment