Desperados | Bass Drop | Global Campaign
Desperados drops Bass in zero gravity, beating KPIs by 374%
For our second Desperados activation we took the party 30,000ft into the sky— transforming an aeroplane into a zero-gravity festival-venue, equipt with a state of the art light show and sound-system, then we invited the public and DJ group The Barong Family for a ride into the skies above Las Vegas.
IMPACT: Outperforming industry standards by 252%
Filmed in motion and broadcast across nine global markets, Bass Drop blasted through Facebook benchmarks by 374% and the hero film out-performed industry standards by 252%. Overall, the campaign generated over 150 million impressions, 58.1 million views and 329 thousand engagements. With a 95% view-through-rate on Spotify in the UK and a 97.3% positive sentiment score, base drop surpassed all expectations and set the industry bar high for branded events.
Desperados x Bass Drop
How does a zero gravity festival make you feel?
The Drum: How We Are Pi's 'Bass Drop' changed Desperados' marketing
Mashable: Desperados just gave the world its first zero gravity music festival
MTV: We Experienced Zero Gravity In Las Vegas And It Was Lit
Thump Magazine: To Heaven and Back: I Experienced the World's First Zero Gravity DJ Set
Vice: Holy Shit, You Can Now Experience that Zero Gravity DJ Set For Yourself
Your EDM: Ever Wondered What A Drop Looks Like In Zero G?
Ad Age: Desperados Is Dancing on Air in Zero Gravity Film