TED Conferences | TEDxSummit | Identity and campaign
TEDxSUMMIT unites global community for change with the world’s first human kaleidoscope
TED created TEDx as its global license for locally produced technology, entertainment and design conferences. TEDxSUMMIT was the first time TED brought the global community organizers and speakers together, which was hosted in the Middle East for a one week event.
To brand the event and unite the global community of TEDxers, we created the world’s first, largest and real human kaleidoscope. Using architecture mirrors and ingenuity, the project married human movement with the infinite patterns of Arabic art to create a human arabesque (with no computer graphics). Because TEDx is an infinite multiplier of ideas.
The TEDxSummit campaign video, The Power of X, has generated more than 4 million views and has been honoured a number of industry awards for craft.
Bronze for film craft and art direction at Cannes Lions 2012
Gold for art direction at Dubai Lynx 2013
Bronze for art direction at Eurobest 2012
D&AD Yellow Pencil for art direction & Use of Music for Film Advertising 2013
The Power of X
Behind the Scenes
Fast Company: Feast Your Eyes on A Hypnotic Human Kaleidoscope
Ad Age (Editors Pick): TEDxSummit, the human arabesque kaleidoscopic experiment
It’s Nice That: WE ARE Pi visualise TED to power of X in The Human Arabesque