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Desperados: Cut-through from London to Vietnam

Desperados Beer | Face Paint | Global Campaign

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Print with a point of view increases year-on-year trade sales +50% 

We created the new global visual identity for Desperados and accompanying guidelines that brought the brand's mission "Release your inner tequila" into all assets, OOH, on-trade and off-trade, while visually uniting all comms. This allowed us to create convention breaking lifestyle and product print that immortalised wild experimentation.