The “‘Me, Mo & Osmo”’ campaign asks kids to draw something that will cure the hiccuping Mo the Monster
Osmo Celebrates the Holiday Season With Interactive Play Campaign
WE ARE Pi creates “Me, Mo & Osmo”, inspiring children’s creativity; introducing kids across the nation to Mo the Monster and the colourful, creative world of Osmo.
The 30 second and 15 second TV spots bring the interactivity of Osmo to life in a story co-created with children from the script stage to the final drawings featured in the story. The campaign ran on TV and social channels in the United States through the Holiday '16 season.
The world of Osmo is a place where children play beyond the screen, where technology is magical and learning is fun. The Osmo experience is rooted in the creative physical world, but brings those handcrafted ideas to life in a digital world.
Jerome Scholler, Co-Founder and Creative Director at Osmo adds : “For parents struggling to balance the on and off screen time that they allow their kids, Osmo is the perfect solution offering a "tangible play" experience that helps kids get out of the locked-in relationship with the iPad screen, and reconnects them to the people and objects around them. We believe the new campaign created with our partners WE ARE Pi, perfectly portrays this unique proposition.”
Alex Bennett Grant, managing director at WE ARE Pi says, “Osmo is exactly the kind of brand WE ARE Pi was founded to partner with, they are a team of thought leaders moving the modern play experience forwards with a goal to give kids a more healthy relationship with devices. A purpose like that made it a joy for our gang of pirates to bring Osmo to life with entertaining storytelling that we hope will get them a few steps closer to realizing the mission.”